As the Director of Customer Insights and Acquisition for Alectra, April is responsible for developing marketing and customer outreach strategies and overseeing customer intelligence initiatives. Prior to Alectra, April was a Business Development Specialist with Rodan Energy Solutions and has held several marketing related positions in the consumer products industry. April holds a Master of Business Administration degree from Queens University and is a Certified Customer Experience Professional.

During the panel discussion, April will speak to customer challenges and opportunities in pursuing a net zero strategy. Her perspective on the panel will reflect the customer pain points to achieving net zero.

Caroline is responsible for implementing the sustainability framework (AlectraCARES), as well as initiatives such as Smart Commute, greenhouse gas reductions and the annual sustainability report. Her career path has been focused in the environmental and sustainability fields, where she gained experience at the City of Markham, the Ministry of the Environment, Cadillac Fairview, and Alectra. Caroline has a background in geography and urban studies from Wilfrid Laurier University and a master's degree in Environment and Resource Studies from the University of Waterloo.

Caroline will speak to how Alectra has achieved their first greenhouse gas reduction target of 20% in just four years, and how the energy company continues to move towards Net Zero over the next 30 years.

Justin graduated from Chemical Engineering at the University of Waterloo and spent 9 years in operations consulting with Grant Thornton prior to joining Riverside Natural Foods in 2015.

Justin will speak to the sustainability challenges of moving towards carbon neutral operations and the decisions that must be made to achieve it. He will discuss the complexities of rapid business growth while aiming to reduce greenhouse gas emissions with limited internal expertise and long project payback periods.